Michelda Johnson is an Operational Strategist, Franchise Consultant, and serial entrepreneur with over two decades of experience in scaling, franchising, strategy, profitability, and growth. Her expertise lies in helping business owners transform their enterprises into successful franchise models, and guiding them with her proprietary S.C.A.L.E. Methodology.

Having honed her skills as a former multi-unit franchise owner, Michelda possesses an intimate understanding of the intricacies involved in franchisor framework organization and assisting aspiring entrepreneurs seeking franchise opportunities. Her comprehensive approach involves strategic planning, tactical project management, and efficient analysis for seamless implementation.

Throughout her career, Michelda has collaborated with clients across diverse industries, offering invaluable insights and support to overwhelmed CEOs, enabling them to streamline their operations, drive growth, and achieve sustainable profitability. Her passion for small businesses is deeply rooted in her own entrepreneurial ventures, where she continually seeks to give back to the community and empower others.

As a dynamic speaker, Michelda captivates audiences with her engaging commentaries, blogs, and videos, emphasizing the importance of sharing both the successes and challenges of the business world. She is a sought-after keynote speaker and workshop facilitator for conferences, corporations, schools, associations, and churches.

In addition to her entrepreneurial pursuits, Michelda is dedicated to philanthropy and community development. She actively raises funds for transformative projects, such as building a modern library in her hometown to foster economic development and promoting education initiatives in Nairobi, Kenya. Her Scholarship Fund and annual pitch contest exemplify her commitment to empowering the next generation of entrepreneurs.

Michelda’s passion for mentorship and servant leadership is evident through her involvement on the board of directors for various organizations, her radio appearances, and her support of multiple philanthropic causes. Her unwavering dedication to uplifting others has earned her recognition, including the Mentor of the Year for Economic Empowerment award by the 100 Black Men and the “Community Leader” of the year recognition by the United Negro College Fund (UNCF).