Wondering How to SCALE Your Six and Seven-Figure Business?

Many entrepreneurs do not recognize the value of systems, processes, and team as a way to increase revenue; they see it as slowing them down from being able to grow. Sadly, this isn’t true. Systems establish infrastructure and help you get to the revenue faster.

So the BIG question is, how fast do you want to S.C.A.L.E.?

Introducing to you, The S.C.A.L.E. Conference designed for entrepreneurs in an accelerated growth mode!

This is an intimate two-day deep-dive, workshop-based conference focused on the operational strategies and tools you need to execute efficiently and consistently and will be like nothing you have ever experienced.

The truth is, we can’t scale ideas; we scale execution.

get your tickets now!


What You Will Get


At the S.C.A.L.E. Conference you will get the tools and strategies you need to transition from solopreneur to CEO.

actionable STRATEGIES

We can’t scale ideas, we scale execution!  At the S.C.A.L.E. conference you will receive actionable strategies, tips, tools, and sound advice on how to avoid years of frustration and immediately see wins in your organization. Sometimes the path to success is not linear, it’s having the right strategy combined with your NOW moment.

What is the S.C.A.L.E. Methodology?

The methodology is a proven framework for small business owners who are not content with average results, but desire to see increasing growth in profitability. The  S.C.A.L.E. Methodology provides guidance on how to grow and scale your business by not getting stuck in ideation but moving through to execution and implementation. It’s about the actions, habits, and mindset required to reach beyond the level of where you are and push to greater heights.



You will learn from experts that have proven results in proven businesses. These individuals have agreed to open their playbooks, share their secrets and show you how to win. And here’s the deal, the strategies apply to both product and service-based businesses.

The S.C.A.L.E. conference will explore strategies and plans based on the following methodology:



Duplicable processes that create greater autonomy for the CEO



Developing an ecosystem that produces repeat, raving fans



Organizational Mission, Culture, & Team Development



Building JV’s, and collaborations



Profitability, Cashflow, Legacy

Who Is this for


Anyone interested in moving from solopreneur to CEO.

Michelda Johnson, a Huntsville native, and recently recognized as the Forbes Next 1000 is passionate about providing an opportunity for small businesses and entrepreneurs to grow and scale. With a belief that small businesses are the heartbeat of community and essential to economic growth and empowerment. Michelda believes that the ultimate way to create equality and empowerment is to create an economy of scale in the banking account which expands to the community.

This conference is the 5th Annual conference which involves actionable strategy, tips, and tools for entrepreneurial growth and success. Our pitch contest provides angel funding and business mentoring services.

For the last two decades, Michelda Johnson, a Fractional COO, and Franchise Consultant have helped clients execute processes and create operational structure in their organization. She’s watched her clients grow from 0 to well over 6-Figures and seen annual revenue become monthly revenue. Her unique niche is strategy, operations development, and helping small businesses create the systems to scale.

She created the S.C.A.L.E. Methodology helping busy CEOs understand the appropriate levers and metrics to scale and grow fiscally sound businesses with sustainability


Stormi Steele

Stormi Steele is the CEO and Founder of CANVAS BEAUTY BRAND. She contributes her massive success to her ability to dream big and jump out on faith. Starting with $800 dollars she was able to turn that into a multi-million dollar brand, amassing over 30 million in sales in less than three years. Her brand is now in thousands of retailers nationwide, such as TARGET, SALLYS, and WALMART. But her mission doesn’t stop there. Through her Dream Girl Society her goal is to help women all over the world become who they were designed to be and manifest the life of their dreams.

Lamar Tyler

Using his motto "The Gatekeepers Are Gone," Lamar has leveraged digital marketing to move his online brands from small personal blogs to an international brand with over 700,000 social media fans and 60 thousand plus customers in all 50 states and 43 countries around the world. Among the recognition received for his work, Lamar, along with wife Ronnie was named one of Ebony Magazine's Power 100, a list of the top 100 movers and shakers in the black community, finalists for Black Enterprise's Family Business of the Year, finalists for Infusionsoft's Small Business ICON award and winners of the ClickFunnels Two Comma Award. Additionally in 2021 Lamar's company Tyler New Media was ranked #2040 on the Inc. 5000 list of the country's fastest growing private companies and won the ClickFunnels Two Comma X Award for doing over 10 Million in sales using the ClickFunnels software platform.

Dr. Tracy Timberlake

Dr. Tracy Timberlake is a Multi-Award Winning Business Coach, million dollar Course Creator, Speaker and Online Influencer. Recipient of the prestigious Miami 40 Under 40, she has spoken on the TEDX stage, been featured on NBC, CBS, Entrepreneur Magazine, etc, it's no wonder her clients appropriately titled her "The Entrepreneur Whisperer." She helps her clients launch their 6-figure Selves by turning a lot of letters (degrees), experience and education into a lot of money and impact. Dr. TT’s hope and vision for millions of Entrepreneurs, Leaders and Influencers all over the world is to understand the massive impact they can create by showing up fully in the digital space and to give them the tools that empower them to do so. She does this through her motivational speaking, teaching, digital courses and training programs, and regularly curated content on social media. Dr. Tracy is also co-founded Flourish Media and the Flourish Media Conference whose claim to fame is an annual event where they introduce women owned businesses to potential investors for seed-funding of up to $15,000,000. A native of Miami, Dr. Tracy Timberlake earned a Doctorate in Education from Nova Southeastern University, a Master of Arts from John Brown University, and a Bachelor in Business Administration from the illustrious University of Miami (Go ‘Canes!)

Davonne Reaves

Travel trailblazer and hospitality enthusiast Davonne Reaves, is an award-winning hotel consultant and asset manager, who on her own path to hotel ownership, is fiercely dedicated to empowering underrepresented communities on opportunities unlocked through investment in the hospitality industry. As founder and chief hospitality strategist behind Atlanta-based hospitality firm, The Vonne Group, Reaves capitalizes on her more than 14 years of experience in the lodging industry, to teach African American’s how to become hotel investors and owners. With a passion for people and pineapples —the premiere symbol for the hospitality industry — Reaves makes hotel ownership real and relatable through educational training and programmatic resources that spotlight each step in the hotel acquisition process, leaning into sustainable success strategies. Through The Vonne Group’s signature system, Roadmap to Hotel Ownership, Reaves has educated over 3,000 people and transformed the lives of individuals across the U.S., helping them attain hotel ownership and diverse markets. Over the years, Reaves held positions across the industry at event management firm Blair Management Consultant Services, hotel development corporation Horwath HTL, and asset management organization CHMWarnick, where she managed portfolios totaling over $1 billion in hotel assets. A proven leader and trusted advisor, Reaves has been recognized by organizations like The International Society of Hospitality Consultants, Hotel Management Magazine, and Hilton Hotels & Resorts. As a Philadelphia native with deep roots in the Atlanta community, Reaves remains engaged with her alma mater Georgia State University where she obtained a B.A. in Sociology.

Crisha Sarah Bowen

Crisha Sarah Bowen is a passionate purpose driven woman. Who’s excitement for life and the people she serves is evident from the time she opens her mouth. A native of Trinidad and Tobago, Crisha left a profession in Human Resource Management to now become a course creation expert. She teaches people how to transform their passion into a purposeful, profitable business. As a course creation specialist, motivational speaker, career and lifestyle coach best known for her dynamic social media movement Purpose Diaries, Crisha encourages followers to “Push Past Pain and Passionately Pursue Purpose.” She used her life’s message and experiences to form Purpose Diaries LLC, a brand which houses a number of her other personal development ventures. Her passion for business has always been a driving force leading her to pursue a bachelors in Business Administration and later a Masters in Small & Medium Enterprise Management. As a full time entrepreneur, she was able to build a global brand solely through Social Media. Certified global leader in educational training and creator of the CPD Accredited course Purpose Revenue Mapping. Crisha simplifies the process of creating a profitable, transformational online course.

Kaylah Joseph

Kaylah Joseph loves her Huntsville community and is actively involved! Though she currently resides in Alabaster, Alabama with her fiancé and her bonus son. By the age of 22, Kaylah had already graduated from Oakwood University, grown a company by 515%, increased revenue by seven figures, and traveled across several continents, engaged in several congressional programs, visited the DMZ, taken shelter in Israel, visited Bethlehem, hiked a volcano in the Philippines, gone on Safari in Botswana, explored Victoria Falls, and had a lot of unique experiences that have shaped how this self-proclaimed free spirit views the human experience. The multi-hyphenate business owner and investor is the CEO of KORBETA Research & Innovation, where her company routinely takes startup businesses over the million dollar mark through unorthodox methodologies. She is also the Founder of KORE Workforce where her company connects talented people with top companies across the United States. Most recently, she launched Space Dummy Gummies, a company that can’t legally promise to take you to the moon, but is sure to lift your spirits with its high grade CBD & Delta 8 formula. If you ask her friends to describe her, they’ll always say she's the most public private person. You’ll see her everywhere and feel like she’s everywhere but you’ll never really know anything. If you ask Kaylah to respond, she’ll tell you that the fear of the LORD is the beginning of knowledge; fools despise wisdom and instruction and she only speaks when God requires that of her.

Dr. Anya Miller Hall

Dr. Anya Miller Hall is a native of Ocala, Florida where she was raised by loving parents that were both educators. She was raised in a home that made education, life skills, social skills and excellence its’ focus. These childhood lessons are still an intrinsic part of Dr. Anya’s life to this day. Hence, Dr. Anya loves adding value to others by helping them discover and flourish in their unique brilliance while finding and fulfilling their life’s purpose. She believes everyone has something of worth to offer and enjoys helping others grow, develop and mature in character, gifting and ability. Through teaching, training, equipping and sagacious advice, Dr. Anya imparts confidence through strategic instruction, revelatory insight, love, warmth, and interpersonal soft skills in order to see others realize their destiny and soar. Dr. Anya Miller Hall is also a graduate of the Anderson Studio of Music, Vanguard High School, Central Florida Community College and The Jacksonville Theological Seminary. As such she is the holder of a Diploma and Certificate of Completion, a High School Diploma, an Associates of Arts Degree with an emphasis in Psychology and Criminal Justice, a Bachelor of Arts in Religious Theology, a Master of Ministry in Counseling through Jacksonville Theological Seminary and is currently enrolling in the Doctorate program. She also holds an honorary Doctor of Divinity degree from St. Thomas Christian College. Dr. Anya is an International Speaker, a Certified Behavioral Analyst and Consultant as well as an entrepreneur and the Founder and CEO of Dr. Anya LLC, Tekton Ministries Int’l and Kingdom Institute Int’l. She is a prolific writer and is the author of over 35 self-published books and several songs. Dr. Anya Miller Hall is an anointed, ordained and consecrated Apostle and Bishop in the LORD’s church operating in the primary governmental ascension gifts of Apostle, Prophet and Teacher. She is most definitely an asset to any person, event or organization. For More Info: www.dranya.co or email info@dranya.co

Eddie Drake

A graduate of Georgia Tech, he opened his first business just 3 years after graduating. La Cazuela Mexican Restaurant was a big hit and big success. From that success he was able to open Las Colinas, a franchise version of the original full-service restaurant, and Joey’s Mexican Grill a quick serve franchise concept to compete in the quick serve market. After selling his interest in these brands he changed direction and started a construction development company, and also purchased the first unit of a new start up childcare center as a franchisee, which both proved to be a great success. He continues today in both real estate development and construction, and childcare center franchising. He is also diversifying and helping others navigate the world of franchising and general business practices for success in all types of businesses.

Chandra Davis

Chanda Davis holds a Bachelor of Science degree in biology from the University of Alabama Huntsville, a Master of Art in Biology Education, and an Education Specialist in Curriculum Design from Alabama A&M University. Chanda was a former science teacher for Huntsville City Schools where she taught for 17 years. She was awarded the Presidential Math and Science Teaching Award presented by President Barak Obama. She also is a National Board-Certified Teacher and was Alabama Science Teacher of the Year, Huntsville City Schools Teacher of the Year, PTA Teacher of the Year and a National Finalist for Shells Oil Companies’ Science Teacher Award. She is currently the Qualifying Broker of Chanda Davis Real Estate, established in 2018, Valley Metro Property Management, established in 2019, and the owner of Superior School of Real Estate by Chanda, launched in 2017. Superior School of Real Estate consistently has one of the highest first time pass rates in the state. Chanda currently manages over 90 of the top selling agents in Huntsville/Madison County. Chanda is also an apprentice auctioneer for Cole Auctions. Chanda owns one of the largest, minority-female owned real estate companies in the country. Her passion was to create a company of diversity, passion, and a strong commitment serving the community on “ALL THINGS REAL ESTATE FOR EVERYONE”. Chanda Davis Real Estate is a company “For Agents by Agents” with the focus on establishing opportunities for agents to become leaders amongst leaders. CDRE has a strong commitment to educating the community about property ownership on all levels: residential, commercial leasing, investing, and property management. Chanda is a member of the National Association of Realtors, National Association of Real Estate Brokers, Alabama Real Estate Educators Association, and the National Real Estate Association. She was recently accepted into the DREI training program with hopes of attaining the “Distinguished Real Estate Instructor” designation. She is also in the process of becoming a “Gold Standard Instructor”. Chanda is an active participant in the community. She has supported the charity Kids to Love. She has a special love for foster and under-privileged children and battered women. Aside from volunteering with other non-profit organizations and feeding the homeless, she provides real estate scholarships and sponsors new agents starting in the career of real estate. She is a continuous supporter for Williams Elementary, Jemison High School, the National Association of REALTIST, local sports teams, and many civic organizations in the community. Chanda serves as an Ambassador for the Huntsville Chamber of Commerce. CDRE has a A+ rating with the Better Business Bureau, and has recently joined the North Huntsville Business Association. Chanda is the proud mother of three daughters, Cierra (currently serving in the US Army), Cianna (currently a registered nurse), and Cilyah (currently an aspiring REALTOR/volleyball coach). She’s the grandmother of two amazing granddaughters, Cailyn and Caidyn. She’s married to her the WONDERFUL Mr. Telly Lanier, recently retired as a mental health professional.

Bishop Daniel J. Richardson, Senior Pastor

Bishop Daniel J. Richardson is an Apostolic Prophetic Visionary who thirsts after the very heart of God. He stands on the “watchwords” of Isaiah 62:10 because they embody the ministry standard and the spiritual impetus to execute the life-altering mandate for Ministry that God has commanded over his life. He is appointed to minister to the multi-dimensional needs of God’s people—a charge which he executes faithfully and without restraint. On December 1, 2012, Bishop Richardson was Consecrated a Prince in the Lord’s Church by his Apostolic Father in the Faith, Bishop Donald Hilliard, II, Senior Pastor, Cathedral International (Perth Amboy, NJ) and Presiding Prelate of CEFCA and the newly established Pastors Leadership Alliance (PLA). It was during this process that Bishop Richardson was formally inducted as a Joint College Episcopate. Bishop Richardson currently serves as the Senior Pastor of Eagles’ Nest Ministries Church in Huntsville, Alabama. He is committed to equipping the saints of Eagles’ Nest and the surrounding community for the work of ministry and teaching excellence in execution in every facet of Ministry. Under his hand, ENMC has been forging new ground as an Apostolic Prophetic Church with over 35 functional ministries, fully operational in Five-Fold Ministry for the purpose of remapping the spiritual landscape of the region over which God has given him oversight. Bishop Richardson is also the visionary and chief executive officer of DJR Gateway To The Nations Covenant Ministries (DJR GTTN)—his personal ministry, birthed by the Holy Spirit. He is established in Covenant Relationship, providing spiritual guidance and covering to eight (8) Pastors, Churches, Para-Ministries and businesses. Through these connections, his international ministry has reached mission fields in Egypt, Germany, Mozambique, Japan, Afghanistan, Asia and Israel. A powerfully anointed prolific preacher, Bishop Richardson evangelizes the Gospel of Christ with purpose and reckless abandon in the Lord! He is anointed to deliver a Word of healing, life, hope and deliverance. He is innovative and motivated in his desire for God to use him as a tool to equip and empower the saints to fully engage in every viable opportunity for in-reach and outreach to advance the Kingdom of God. A graduate of the University of Alabama, School of Engineering, Bishop Richardson is married to the lovely Lady Tiffany Elizabeth Richardson and he is the proud father of five wonderful children: Daniel, Joshua, Christian, Jasmine, and Gabriel. By the unction of the Holy Spirit, this “champion of change” is God’s choice vessel, fully committed to the cause of Christ…and doing all to the glory of Almighty God.

What you’ll learn

1. How to move from ideation to execution.

2. What systems should you implement today to push to increase revenue.

3. Who should you hire first and why?

4. Why your mindset is keeping you from your money.

5. The benefits of collaboration partnership and team.

6. How to recalibrate and make quick pivot points to increase productivity and revenue.



April 7-8, 2022



The S.C.A.L.E. Conference will take place at the amazing Von Braun Center located at:

700 Monroe Street 

Huntsville,  Alabama 35801 





8:30am CST – VIP Conference Access

1:30pm CST – General Attendees Conference Access

6:30pm CST – Networking and BizTank Pitch Contest*

*Admission $25 for non-conference attendees



8:30am CST – All Conference Access

4:00pm CST – Affirmations for Businesses

 THE hotel: 

 Is a very short walk from the Conference center.

AC Hotel Huntsville Downtown

435 Williams Ave SW, Huntsville, AL 35801


Check-in: 3:00 pm CST

Check-out: 12:00 pm CST

Complimentary On-site Parking

sponsorship Opportunities Available

In-person ticket


Now Is the Time to Give Your Six-Figure Business the Deserved Push.


The S.C.A.L.E. Conference COVID Safety Precautions

Here’s what we are doing for our safety:

All attendees (vaccinated and unvaccinated) are required to wear a mask at all times inside the conference room and exhibit hall.
There are currently no state restrictions on capacity and no social distancing requirements.
Increased sanitizing and deep cleaning of the conference room and exhibit hall.
Hand sanitizer stations are available throughout the venue.

If you have any questions, please contact us at customercare@micheldajohnson.com

SCALE CG -Forbes